Although most companies are in favor of their internationalization for the amount of profits that can be reported, it must be aware that it is a complex and expensive process especially for small companies, SMEs and micro-enterprises, so they are Recommends that you contact a professional who, after analyzing your objectives and your starting situation, can advise you if they are in a favorable situation to undertake the process of internationalization of your company or if it would be advisable to make some changes in your organization to To be able to successfully tackle the process of opening up to the foreign market.
After the previous qualification we can already enter fully to see what advantages internationalization offers our companies.
First of all, most companies looking for internationalization do so with the primary goal of increasing their sales. It is clear that opening new markets will expand its customer base and, therefore, increase its chances of increasing orders and thus the turnover of the company.
Another very important advantage that is achieved with internationalization is the diversification of the risk of the company as it somehow breaks with the dependence that the company may have on the local / national market and its regular customers. This is essential because before any situation that may lead to a reduction in demand in its usual market allows internationalized companies not to rely on a single market and therefore the risk they face is less.
Related to the previous point would also be the case of the seasonal fluctuations of the products of a local company that could be offset by the sale of these products in other international markets.
The internationalization of a company also gives it greater competitiveness while at the same time in the local market it means gaining prestige by improving the image it projects to its clients, suppliers, …
In addition, being able to target markets with more sales potential or fewer competitors will allow the company to increase its profitability (this will require a thorough analysis of the markets to which it will be advisable to go and there is also the work of the international consultant To be able to advise and guide them).
In addition to all of the above, the internationalization of a company allows it to acquire greater experience and knowledge both of the consumer of its products and of its competitors, very relevant information that can be used by the company for its own benefit to improve, to act against possible weaknesses In its products and even to acquire an advantageous position in certain segments of its target audience if it manages to adapt to the demands of those consumers before the others do.
In short, the process of internationalization of a company despite being complex and demanding a lot of effort can provide a multitude of benefits to the company and therefore, from our international consultant, we encourage those small and medium enterprises that have ever raised The possibility of carrying out this process of opening to the foreign market to do so, yes, after the proper study and advice by a professional trained for it.